--- title: Architecture in the News description: Architecture in the news...In this blog post, APPRO Development, a design-build firm, the team discusses a TED talk about the story of architecture. image: https://blog.approdevelopment.com/hubfs/TED_Talk-Ole_Scheeren_on_the_story_of_architecture.png --- office@approdevelopment.com info@cerron.com [![Commercial Real Estate Solutions Providers - Appro and Cerron](https://blog.approdevelopment.com/hs-fs/hubfs/raw_assets/public/ApproDevelopment_Oct2020/images/dual_logo_400_offset2.png?width=400&height=225&name=dual_logo_400_offset2.png "Commercial Real Estate Solutions Providers - Appro and Cerron")](https://approdevelopment.com/) - [Home](https://approdevelopment.com/) - [Appro Design & Build](https://approdevelopment.com/design-build/) - [Current Projects](https://approdevelopment.com/design-build/current-projects/) - [Land Development](https://approdevelopment.com/design-build/land-development/) - [Design & Build](https://approdevelopment.com/design-build/design-build/) - 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Recently, we came across a TED Talk on the topic of architecture, and thought it would be a great video to share with our readers.  According to this recent TED talk by Ole Scheeren, great architecture should be able to tell a story.  Learn more about Scheeren's ideas on architecture by clicking on the video link below. --- **GREAT ARCHITECTURE:** **Ole Scheeren presents a fascinating TED talk on the importance of thinking of architecture as more than steel and concrete, and considering the people who inhabit these spaces. [![TED_Talk-Ole_Scheeren_on_the_story_of_architecture.png](https://blog.approdevelopment.com/hs-fs/hubfs/TED_Talk-Ole_Scheeren_on_the_story_of_architecture.png?width=1111&name=TED_Talk-Ole_Scheeren_on_the_story_of_architecture.png "TED_Talk-Ole_Scheeren_on_the_story_of_architecture.png")](http://www.ted.com/talks/ole_scheeren_why_great_architecture_should_tell_a_story)**   See examples of Scheeren's work and how the human element creates a more complete story in the world of architectural design. --- **SO, WHAT'S YOUR ARCHITECTURE STORY?** Every organization is unique! And, as such, each architecture story is equally unique. So, what is your organization's story? Do you find that your space makes sense? Or, maybe over time, you have found it necessary to reinvent your space? Is it time to re-write your architecture story? A little re-inventing or re-writing from time to time can make a world of difference!   Contact our team today and allow us to understand your story and how we might be able to add a verse or a line to your ongoing story!   [![Contact Us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/406559/ad139c3f-7735-466e-a39b-aa3f918b3d19.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/406559/ad139c3f-7735-466e-a39b-aa3f918b3d19)   If you love architecture and design as much as we do, you may also find the following articles and pages of interest: [Innovation in Architecture](https://blog.approdevelopment.com/architectural-design/design-ideas-and-architectural-innovation) [Trends in Architecture and Design](https://blog.approdevelopment.com/architectural-design/mn-architecture-design-update) [Architectural Services](http://www.approdevelopment.com/design-build/architectural-design/) ---   Tags: [Architecture](https://blog.approdevelopment.com/topic/architecture) [Back to Blog](https://blog.approdevelopment.com) ## Related Articles ## [Design Ideas and Architectural Innovation](https://blog.approdevelopment.com/architectural-design/design-ideas-and-architectural-innovation) Do you ever come across a new idea and find yourself amazed at the creativity of another? I think... [Read More](https://blog.approdevelopment.com/architectural-design/design-ideas-and-architectural-innovation) ## [Top Five Lakeville Design Build Articles](https://blog.approdevelopment.com/top-five-lakeville-design-build-articles) LAKEVILLE DESIGN BUILD COMPANY, APPRO DEVELOPMENT SHARES TOP FIVE DESIGN BUILD ARTICLES: Lakeville... [Read More](https://blog.approdevelopment.com/top-five-lakeville-design-build-articles) ## [MN Architecture and Design Update](https://blog.approdevelopment.com/architectural-design/mn-architecture-design-update) APPRO Development's MN Architecture and Design Update [Read More](https://blog.approdevelopment.com/architectural-design/mn-architecture-design-update) --- ![APPRO Development & CERRON Commercial Properties](https://blog.approdevelopment.com/hubfs/raw_assets/public/ApproDevelopment_Oct2020/images/dual_logo_400_offset1.png "APPRO Development & CERRON Commercial Properties") --- #### Contact Us --- --- #### About Us At APPRO Development and CERRON Commercial Properties, creating real estate solutions for our clients is our life’s work. 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